User test recruiting advice
Hello, UXRs.
I have a questions on user recruitment for user testing. Not sure if it is the right place, but..!
I am myself more of a developer in our little startup, but lately we decided to run UX research - and I am now in charge of it. I was in HCI lab in university, but running tests in university greenhouse conditions with some XR prototypes which are fancy and cool but are not supposed to convert users and bring money is a totally another thing.
So we want to understand what puts users off at the funnel final stage - and decided to go with usability test with thinking aloud. The problem is that I am not sure where to recruit users - and we want a very specific segment (people who need a product like this). I tried some of the services like Userbrain - of course, there is a screener question, but it is still not clear whether the people really do need a product like ours - and of course they wont't buy (and won't even consider buying) a product during the session. So I was thinking of offering a discount coupon for first month of our service as an incentive for running a user study - and looking for participants interested enough in subreddits/linkedin/threads etc. That's the best thing I could think about - may be you can kindly suggest any other ideas?
Thanks in advance!