How is everyone actually handling the new TCPA liability? Or are we just closing our eyes?
A lot of people in the space thought the sky was falling last year with the FCC's "One-to-One Consent" rule. Yes, the 11th Circuit Court vacated that specific rule back in January (so shared lead vendors survived the chopping block), but the underlying TCPA laws and the National DNC registry are still a massive legal minefield.
Plus, the new FCC universal "Opt-Out" rules are officially kicking in this month (April 2026), meaning if a lead texts "STOP" to a basic informational text, you have to instantly halt all marketing across every platform.
Looking around the industry, it feels like everyone is caught in one of two traps right now:
Trap 1: The "Close Your Eyes" Method
Still buying raw lists of expireds or scraping Zillow FSBOs, throwing them straight into a multi-line auto-dialer or Twilio SMS blaster, and just praying they don't accidentally hit a professional TCPA litigator.
Trap 2: The "Guru Tax"
Paying a $2,000 onboarding fee and $297/month to an agency just to rent a bloated, white-labeled CRM (usually just GoHighLevel with a different logo). People pay a massive premium thinking the agency handles the compliance, but if you are the one hitting "send" on a cold list, you are still the one holding the liability.
How are the actual operators here handling this right now?
Are you plugging third-party DNC scrubbing APIs into your CRM? Moving heavy into direct mail to bypass TCPA entirely? Relying strictly on inbound Facebook lead forms to force that checkbox consent? Or just dialing and hoping for the best?
Curious to hear what the actual processes look like for the teams doing volume.
Are you plugging third-party DNC scrubbing APIs into your CRM? Moving heavy into direct mail to bypass TCPA entirely? Relying strictly on inbound Facebook lead forms to force that checkbox consent? Or just dialing and hoping for the best?
Curious to hear what the actual processes look like for the teams doing volume.