I’m trying to get better at early validation and would love to hear how others handle this.
The hard part for me is the stage before you have users, customers, or meaningful analytics.
At that point, most “validation” seems to become one of these:
- asking friends, who are too polite
- reading random Reddit threads
- checking competitors
- making a landing page
- pretending waitlist signups equal demand
- doing customer interviews, if you can find the right people
I’m especially interested in how people separate real pain from noise.
For example, if 20 people complain about a workflow online, how do you decide whether that means:
- real business opportunity
- small annoyance
- loud minority
- already solved problem
- something people complain about but won’t pay for
Do you use any structured process for this?
Or is early validation always partly messy and instinctive?