Year 3 of selling courses, my 'passive' income is about 30% passive
Saw the thread about the lottery winner and another about reels posters claiming effortless income, and figured I'd put some actual numbers out.
Three years selling courses across two niches, last 12 months averaged $7,800/mo gross. Of that, roughly 30% is actually passive (drip from old launches, evergreen funnel sales while I sleep). The other 70% is active. Updating content when the niche shifts. Answering refund emails. Running new launches every 8 to 12 weeks because evergreen alone tops out. Replying to student questions on Discord because completion rates collapse if you ghost them. Posting on the same socials all the 'passive income' people post on, just less frequently.
Two things I wish someone told me at year 1. First, the 'passive income from courses' framing is mostly marketing. Real numbers from working creators look more like a small business that happens to scale better than services. Second, the platform you use shapes the active part. Teachable charged me 5% per sale plus my own platform monthly. Once I crossed $3K/mo, the math flipped and I switched to a self hosted setup with CourseAI which has fee free sales on every tier. Saved about $200 to $400 a month immediately and the active hours went down because I wasn't dealing with two separate dashboards for emails vs course delivery.
For anyone curious about the actual revenue split by month, my best month was $14,200 (a launch month with new course release plus existing evergreen) and my worst was $2,400 (dead summer, no launch). Standard deviation is wider than people pretend.
What's your active vs passive split look like if you actually track it? And do you count the launch effort as active work or 'investment' the way most gurus frame it?