Assalamualaikum,

I’ve been building a platform called Khidma focused on connecting Muslims to qualified scholars and Islamic psychologists for real-life issues, to realize that need for what we are building is larger than what we anticipated!

Access to reliable Islamic guidance is still very broken:

• Online advice is often generic, out of context, or unverified
• Local scholars are hard to access, time-constrained, or not approachable for sensitive issues (especially for women)
• Friends/family advice is often culturally biased and lacks privacy

What we built

We focused on solving this through direct access, not content:

• Free Q&A (audio responses) Users ask questions → scholars respond with 3–4 min answers → 1000+ questions answered so far
• Paid 1:1 sessions For deeper issues (marriage, mental health, personal struggles) → 180+ paid sessions in ~4 months

What we’re seeing

• Strong demand for personalized guidance, not generic content
• Clear overlap between Islamic guidance + mental health
• Users are willing to pay for trust + privacy + clarity

Would love input on

• AI: Does it belong here at all? If yes, where does it actually add value without harming trust (triage, summaries, matching, etc)?
• Product direction: Is it worth building a full app at this stage, or better to stay lean (web + WhatsApp) and double down on service?

Would really appreciate thoughts from anyone building in this space or working on D2C service-heavy products.

JazakAllah khair