u/Key_Abroad7633

Voicemails as a feature in an emotional app, how would you market it?

I run Vaultd, an iOS memory app organized around people, not timelines. Just shipped voicemails: leave a voice message inside someone's vault, for them or for your future self.

The tension: the highest-intent users (preserving a voice, recording a kid, leaving something behind) are the ones who avoid thinking about it until it's too late. Lighter framings convert cold audiences but attract the wrong user.

Apple Search Ads is our cleanest channel but voice features don't show up in keyword research. Anyone marketed an audio feature outside podcasts or music? Curious how you handled the creative angle.

We started with our first location in 2011 and continuted opening 1-2 a year for the next 12 years. We operated in 3 states, but the majority were in 1 midwestern state. The selling process took over a year and was grueling at times, a lot of due diligence and lawyers involved. Happy to answer any questions here.