Curious trend: is AI changing web discovery faster than expected?
Been noticing more conversations around AI-assisted discovery lately and started wondering whether websites are already seeing measurable shifts in referral traffic behavior. Feels like an interesting trend that could quietly reshape digital discovery over time, but I haven’t seen much public data around it yet.I started monitoring AI referrals through Zen Reports because manually understanding traffic patterns in analytics became frustrating quickly. Curious whether anyone researching behavior changes has seen interesting patterns already.v