u/Kenpool_onlydiesonce

Not talking about scaling to a global audience. Just: how do you find the right CA, the right designer, the right sales partner, the right co-founder, someone who is physically near you and actually good at what they do?

Here's what I've tried and why each feels off:

Networking events: Mostly performative. Everyone's selling. No one's buying. You swap cards and nothing happens.

LinkedIn: Great for broadcasting. Terrible for finding someone specific in your city. Search is broken for this use case.

Referrals: Best channel by far, but entirely dependent on who you already know. Doesn't scale and isn't fair to people who are newer to a city.

WhatsApp groups: Noisy. Good leads drown in memes and forwards.

Cold DMs: Low conversion, high effort, and most people you actually want to reach don't respond.

There has to be something better. What's actually working for you when the goal is a local, trusted B2B connection?

Adding to this, I decided to stop complaining and actually build a solution called matchitup.in. and I’m not here to sell you on it, I’m here because I want to know if I’m missing something.

I've been thinking about this a lot lately and struggling to find a clean answer.

Most founder advice is about global distribution, cold email sequences, LinkedIn outreach, content marketing. All of it assumes your customer could be anywhere.

But for a lot of us, especially if you're running a services business, an MSME, a consultancy, or early-stage B2B, the best deals come from people in the same city. Someone you could meet for chai. Someone a mutual contact vouches for.

The problem: There's no good infrastructure for that. Networking events are mostly performative. LinkedIn is a broadcast tool, not a discovery tool. WhatsApp groups turn into noise fast.

So I'm genuinely curious, what's actually working for you when it comes to finding vendors, co-founders, collaborators, or clients in your own geography?

Asking because I think this is a massively underserved problem, and I want to understand how other founders are solving it before I form too strong an opinion.

I am working on a platform, but we don't have a marketing budget, and I can pin it in the comments but I feel like it'd feel like a marketing thing, the platform is called Match it up, you can search and check for yourself, if you need to.