Hey everyone,
I’ve been working on a problem that hit me harder than expected: go-to-market.
Like a lot of technical founders, I’m comfortable building. But getting the right people to actually try the product, understand it, and come back is a completely different game.
At first, we explored more enterprise/B2B use cases. There was interest, but the process was painfully slow. Even getting to a pilot could mean months of approvals, calls, internal discussions, and waiting on different teams.
So we started testing a more bottom-up approach.
We built a framework using meta-learning based AI agents. It’s something I researched during university - the basic idea is to give AI the ability to “learn how to learn”, so it doesn’t just get better at one narrow task, but becomes better at adapting, problem-solving, and building strategies when new obstacles appear.
We started applying this to parts of distribution and validation, such as:
- market and competitor research
- ICP discovery
- content creation
- outreach angles
- first-user experiments
- next actions based on early signals
One small experiment was short-form content.
With less than ~2.5k views/day, we started getting around 2 engaged users/day into the product. That wasn’t a massive number, but it was enough to start watching real behavior.
Because the product is still early (literally less than one month old), we didn’t try to force a paid flow yet. Instead, we gave users a free report based on their idea, with some additional functionality behind a MASSIVE $2 paywall:
- market overview
- possible ICPs and direct lead contacts
- suggested channels
- GEO and SEO content for their niche
- concrete experiments to run next
- custom agent skills to get more tailored outputs
That made us wonder whether this could be useful for other founders too.
The core idea is simple:
Help founders go from a vague product idea to a concrete go-to-market plan faster: who to target, where to find them, what to say, and what to test next. Then let AI learn from the data and iterate faster, so every failed experiment becomes useful not only for the founder, but also for their agent.
I’m looking to speak with a few indie hackers / SaaS founders who are currently trying to get their first users or validate demand.
I’d love to hear your view on the go-to-market as a process.
Thanks!