Over the past few months, we’ve been optimizing our content based on E-E-A-T principles, rewriting content to add real experience and insights, improving structure, adding author credibility, and updating older pages.
Alongside that, we’ve also been doing link building, so authority signals should be improving gradually.
However, rankings haven’t improved much. In some cases, impressions have increased but clicks dropped (possibly due to AI Overviews).Even if for a few pages it improved, it has been fluctuating.
For those working in recently:
- What factors besides E-E-A-T and backlinks have made the biggest difference in rankings?
- Has anyone seen situations where everything looked right but rankings still stayed flat? What ended up being the real issue?
u/Internal_Scarcity533 — 14 days ago