Hey everyone,
I'm building a GEO tracking module inside DAIA (daia.sfi.fr), a dashboard that measures how visible a website is inside generative AI responses : ChatGPT, Claude, Gemini, Perplexity, Mistral, etc.
The idea: traditional SEO is no longer enough. AI tools are becoming major entry points, they cite brands, recommend products, and influence decisions. But almost nobody is measuring this in a structured, trackable way yet.
What I'm already doing:
- Pulling Google Analytics data to identify sessions where the source is an AI (ChatGPT, Perplexity, etc. show up in referrers)
- Cross-referencing with Google Search Console to detect queries that seem to be generated or influenced by GEO engines
What I'm still trying to figure out:
- How to query AI models directly (via API or otherwise) to check whether they cite a given domain for target queries
- How to reliably identify that a session actually came from a generative AI (referrers aren't always trustworthy)
- What GEO metrics you think are most worth tracking in a dashboard
Open to feedback, ideas, resources, or similar experiences.
Thanks in advance 🙏