founder of a 12-person services biz, doing all marketing myself for 2 years. finally have budget for one marketing hire ($75-90k range, mid-level marketer)
trying to figure out the right scope. things im currently doing:
content (1-2 long-form posts a week, mostly written by me)
linkedin (daily-ish)
email newsletter (weekly)
our small podcast (biweekly, i record + edit)
sales decks and proposals (i build all of these in gamma now, takes me a few hours per deal)
partner outreach
the website (mostly static at this point)
monthly review reporting for the team
things im worried about handing off:
the linkedin voice is mine, not sure how to transfer that
sales decks need product knowledge i havent fully documented
content quality drops sharply when i hand off writing
things i clearly should hand off:
the operational pieces (newsletter scheduling, podcast production, basic content calendar)
analytics and reporting
inbound lead handling
partner relationship admin
the question im stuck on is: do i hire someone to take the operational layer (which i hate doing) and keep the strategic + creative layer myself, or do i hire someone more senior/expensive who can take both and let me actually step out of the function
for founders or operators whove made this first marketing hire, which approach worked and which one regretted? and how did you scope the role in the first 90 days so it actually stuck