Is there any hope for content writers with AI taking over, or should I pivot now?
I've been a content writer for about 2 years now (blog posts, landing pages, email copy, some social media). Freelance as well. Made decent money.
I'm not delusional - I know AI writes faster and cheaper than me. I've tried positioning myself as the "human touch" or "AI editor" but honestly? Most clients don't care enough to pay for it. They just want content that ranks or fills their blog calendar.
My question: Is there any future in content writing or should I pivot to something else in digital marketing while I still have some runway?
I have no formal marketing degree, self-taught everything. I can learn fast and I'm not afraid to start over, but I also can't afford to spend a year learning something that's also about to get automated.
For those of you who've pivoted within digital marketing or hired for these roles - what's actually still valuable? What skills should I be building NOW while I still have some income?
Or am I overthinking this and content writing still has legs if I niche down or specialize somehow?
Appreciate any honest takes. Not looking for "AI will never replace human creativity" hopium - I want real advice from people actually working in marketing right now.