Feels like people trust “process transparency” more than polished branding now
Something I’ve noticed lately across indie projects, startups, creators, even small agencies:
People seem way more interested in how something was made than just the polished final result.
Behind-the-scenes posts, devlogs, rough drafts, workflow screenshots, failed experiments, progress updates, version history, even messy prototypes — all of that feels more engaging now than perfectly polished marketing.
I think part of it is AI fatigue.
There’s so much polished/generated content everywhere now that people are starting to look for “proof of reality” instead:
- real process
- real iteration
- real people
- visible effort
- visible mistakes
Feels like transparency itself is becoming part of branding.
Curious if others are noticing the same shift.