u/InsideResolve4517

1st client came through my network.
2nd client came through a referral from the 1st client.

3rd potential client maybe I'll get in 1~2 months (I think slightly high paying)

Apart from that, I tried outreach:

• Sent ~200 WhatsApp messages
• Created 3 demos
• Conversion = 0

What should I do?

I think I’m failing at marketing, while the product itself is actually quite good.

And yes, I know claiming your own product is “the best” is usually not ideal : )
But for the sake of this discussion, assume:

• the product is genuinely very good
• and I’m extremely weak at marketing/sales

Then what should be the focus?

What’s interesting is:

• my existing client has already given me around 4–5 referrals and continues to send more
• another client I got also has a strong network and can potentially bring more referrals

So where should I focus now?

• Improve the product even more? (Not random feature bloat, but real improvements)
• Keep pushing marketing/sales even if conversions are very low and it takes a lot of time?
• Or something else entirely?

PS:
This is not a side project anymore. I left my job to build my own serious business.

Current revenue is still around 4x lower than my previous salary, but thankfully I have some backup, and honestly, I genuinely enjoy building my own business. Even with lower income, I feel happier.

I just want to grow enough so I don’t have to go back to a job/freelancing again.

If anyone is curious, the product is a billing application:
knowivate[.]com/intl/en_gb/products/ledgerknow

1st client came through my network.
2nd client came through a referral from the 1st client.

3rd potential client maybe I'll get in 1~2 months (I think slightly high paying)

Apart from that, I tried outreach:

• Sent ~200 WhatsApp messages
• Created 3 demos
• Conversion = 0

What should I do?

I think I’m failing at marketing, while the product itself is actually quite good.

And yes, I know claiming your own product is “the best” is usually not ideal : )
But for the sake of this discussion, assume:

• the product is genuinely very good
• and I’m extremely weak at marketing/sales

Then what should be the focus?

What’s interesting is:

• my existing client has already given me around 4–5 referrals and continues to send more
• another client I got also has a strong network and can potentially bring more referrals

So where should I focus now?

• Improve the product even more? (Not random feature bloat, but real improvements)
• Keep pushing marketing/sales even if conversions are very low and it takes a lot of time?
• Or something else entirely?

PS:
This is not a side project anymore. I left my job to build my own serious business.

Current revenue is still around 4x lower than my previous salary, but thankfully I have some backup, and honestly, I genuinely enjoy building my own business. Even with lower income, I feel happier.

I just want to grow enough so I don’t have to go back to a job/freelancing again.

If anyone is curious, the product is a billing application:
knowivate[.]com/intl/en_gb/products/ledgerknow