Automating Google review requests — how do you filter out bad reviews before they go live?
Hey guys,
I run a small HVAC company and I'm trying to get more Google reviews to boost my local SEO. Curious how other field service folks handle this.
Do you ask for reviews on the spot, or follow up after the job is done? Right now I'm thinking of automating the ask via SMS or email, triggered either when the job is marked complete in my CRM or when the invoice goes out through my accounting software.
The thing I'm not sure about is how to handle unhappy customers. Let's be honest, sometimes there are delays, warranty issues, or miscommunications, and I don't want a frustrated client to go straight to Google before I even have a chance to address the problem.
Do you have a way to filter or triage feedback before it hits your GMB page? Like, sending an internal satisfaction check first and only routing happy customers to the review link?
Would love to hear how you guys are handling this, whether it's manual or automated.
Thanks!