u/Impossible_Humor_981

Hey everyone,

I've been researching GumGum, a contextual advertising platform that claims to show ads based on users' mindsets rather than on cookies or personal data.

Here's what I found:

• They use Mindset Graph™ for contextual targeting
• They serve ads on Display, Video, and CTV (Connected TV)
• 500 billion monthly impressions
• Partners include Microsoft, Starbucks, McDonald's, etc.

My questions for the community:

1. Has anyone here worked with them as a publisher?
2. What are their payment terms? Net 30 or Net 60?
3. Are their RPM/CPM competitive with other networks?
4. How is their support team?

Would love to hear real experiences

Hey everyone,

I've been researching GumGum, a contextual advertising platform that claims to show ads based on users' mindsets rather than on cookies or personal data.

Here's what I found:

• They use Mindset Graph™ for contextual targeting
• They serve ads on Display, Video, and CTV (Connected TV)
• 500 billion monthly impressions
• Partners include Microsoft, Starbucks, McDonald's, etc.

My questions for the community:

1. Has anyone here worked with them as a publisher?
2. What are their payment terms? Net 30 or Net 60?
3. Are their RPM/CPM competitive with other networks?
4. How is their support team?

Would love to hear real experiences

Hey everyone,

I've been researching GumGum, a contextual advertising platform that claims to show ads based on users' mindsets rather than on cookies or personal data.

Here's what I found:

• They use Mindset Graph™ for contextual targeting
• They serve ads on Display, Video, and CTV (Connected TV)
• 500 billion monthly impressions
• Partners include Microsoft, Starbucks, McDonald's, etc.

My questions for the community:

1. Has anyone here worked with them as a publisher?
2. What are their payment terms? Net 30 or Net 60?
3. Are their RPM/CPM competitive with other networks?
4. How is their support team?

Would love to hear real experiences