u/Important-Mess7271

For me, it was churn.

At first I thought ARR growth was the main thing that mattered, but after digging deeper into SaaS valuation and investor expectations, retention quality seemed to affect everything else downstream.

A lot of founders talk about:

- ARR

- MRR

- CAC

- LTV

But low churn and expansion revenue seem to completely change how healthy a SaaS business actually looks.

I was comparing a few SaaS valuation tools while researching this and found SaaSClue pretty useful for quickly testing ARR/churn-based estimates.

Curious what surprised other founders the most after scaling past the early stage?