Come on. Who is still giving Waves money?
Waves have been fairly hated for a while now - with good reason in many ways, but I had forgotten about them until recently a couple of YouTube videos popped up about them. Apparently it’s still the case that you can’t just transfer licenses to another machine, you have to buy them again, they charge for updates (not upgrades, but updates) and generally just horrible practices.
So my question is - how are they still doing this stuff? They must be finding that it still works otherwise they wouldn’t do it. Thing is, these days, there are SO many plugin developers that are making high quality stuff and many are even free. They’re often regarded as better. So it’s not like nobody has a choice.
Sure, some pros need to keep up their licenses because they may import sessions that use Waves plugins, I get that, but surely they’re in the minority. Who are all these people showing Waves that their business model still works?