u/IMAS_MOBILEDETAILING

Whether you are new to detailing or your business is desperate for business i just wanted to share a few points before you go making your next special especially when it comes to ceramic coating. First is to never put $399 because the words "Starting at" should be in front and also offers like this is the best way to get a bad review and here's why.

We all know that you don't exactly have to polish and remove every defect to apply a ceramic coating. Of course the surface should be prepped minimum with your wash routine followed by Iron Decon and a clay bar treatment. The problem here is now that this offer is out, they can not pick and choose what colored vehicles they do. The reality in detailing is light colored vehicles you can get away with just the wash, decon, and clay but when it comes to dark colored vehicles you are going to see marring especially if you are using a clay mit or clay towel. The vehicle will have to be polished otherwise you are just sealing this damage under the coating

Customers that are on a budget will expect to pay no more than this offer and what happens when someone shows up with a black GMC Denali and GM paint is finicky to say the least especially when you are using a clay mit. This is just my opinion but i will not offer any ceramic coating special like this because you will over work yourself and run into problems. Also i want to add that this is one of the reasons it is becoming harder to sell quality ceramic coating jobs because then you now have customers saying "Oh well there is a guy doing it for $399". I then ask people, then why are you calling me?

This was a daily driven vehicle and the paint had moderate swirls and light scratches. Adam's Polishes Swirl Killer 15mm / Rupes Yellow Polishing Pad / 3D One / Polisher Speed Setting 4 / Rupes Reveal Lite = The Perfect combo. Video was sped up so my arm speed was much much slower. Doing any type of paint correction mobily will burn you out very quick just saying.

This was a customer whom constantly has her truck scraped by over extended tree shrubs and branches. Some of the scratches were superficial but a majority you could feel with your finger nail. I see too often that before even touching the panel, detailers fail to talk with the customer about expectations that because this is factory paint that we have to approach the damage in a manner that preserves clear coat rather than someone just grabbing a rotary and just going to town.

The reality in detailing is that it is nothing more than an illusion and customers are usually more than happy after they truly understand the scope. So here it looks like i completely removed all of the scratches but in truth i did not. We see so many detailers on social media performing camera tricks and using AI to reveal that damage is 100% completely gone but that reality does not exist. 85% to 90% exist in my book. So i took pictures at different angles to show that the scratches appear to be fully gone but the last photo shows the truth of what i discussed with the client that it will be greatly improved but you still may be able to see some of the scratches.

The only thing that is noticeable is the long dent that was left behind from the branch.