Long time lurker, first time poster. Been working on this for about a year and finally feel ready to share it here because this community has genuinely shaped how I think about design.
The brand is called Yuva — it means youth in Hindi and Sanskrit. The concept sits at the intersection of South Asian identity, cricket culture, and street fashion. Think vintage sporting heritage graphics but rooted in Indian botanical art and cultural iconography rather than American or European references.
The first drop is called Icons of India. 2nd drop is Yuva Cricket Club. 8 pieces typically a boxy fit oversized tee with a detailed back graphic and a crest placement tee. Styled with wide-leg cargo and Jordans/ boots if you’re going for the smart look.
I would love honest feedback from this community specifically because you know your stuff. What works? What does not? What would you want to see next?