I made a Twin Fish Frame from coconut shell, i ordered a wooden log tray from amazon and then i put a hook behind so that it can hang on a wall nail like a wall frame. For the fish i cut different pieces together and then sticked them and then used wood polish to give fish a shiny look and then i sticked the fish in a circular loop inside the wooden log frame. I hope u all like it
I’ve been working on a small handmade product business for the past 2 years. Everything is made from coconut shells (eco-friendly home decor and utility items).
I have built a website, tried instagram and also ran some ads, one campaign got a decent reach but almost no sales, and another didn't convert at all.
Offline, I haven’t been able to sell much either. I haven’t really cracked distribution yet, and most of my efforts feel like they start from zero every time.
Right now I feel stuck between:
If you were in this position, what would you focus on first to get initial traction?
I have trying to apply more startup style thinking to the small physical product business i m building. It's not a typical tech- startup it's more hands on product based, with the focus on design and craftmanship. What i have been struggling with is that a lot of startup advice seems optimized for software, but physical products feel very different. For example,
At the same time i don't want to fall in to a trap of treating it like a traditional business and missing out on things like positioning, storytelling or finding a niche early.
So i am stuck somewhere in between:
Not quite a startup in typical sense, but also not a fully traditional business mindset either.
Curious how others think about this:
Where do startup principles work well for the physical product business and where do they break ?