Does citation tracking matter more than rankings in AI search?
From what I've seen so far, citation tracking is pretty underrated and often not included in a lot of plans by the 'big' tools. But the thing is, I'm still quite confused by it, because there are some instances where the same page ranks fine in search but doesn't really get cited by LLMs (There's also some pages with unoptimized SEO but they still show up because of how frequent they get referenced)
So is it less about authority and actually more about how often your content shows up in prompt variations? How do you best track your prompts and do they differ for different LLMs like GPT, Claude, Gemini etc?