Tried 100% performance-based appointment setting for a few months, some honest takeaways
Dropped retainers entirely and ran outbound on a pure pay-per-booked-meeting model for a while. Wanted to share what actually shifted for me.
The obvious thing is that it forces you to stop treating outreach like a numbers game. When you only eat if meetings show up, you naturally spend more time on each prospect, actually reading their content, finding real signals, keeping messages short.
A few things I noticed along the way: offers that already had some social proof or case studies converted a lot easier. Lower-ticket services were harder to justify the time investment on. Tracking daily helped me catch what wasn’t working before it wasted too much time.
The model has real tradeoffs though, cash flow is unpredictable and it’s hard to scale without some baseline stability.
Anyone else run into the cash flow problem with pure performance models? How did you handle it?