u/HelloSummer99

In my view, European brands are in an "identity crisis". At least within Europe, Chinese cars are now very common, buyers love them. Chinese have correctly identified that the average buyer is very price sensitive and want a modern look. Chinese cars are also very software-forward, with central screens etc.

But, in my view, European cars and especially Mercedes, shouldn't try to outcompete Chinese in being Chinese. European cars have different pros, namely: driving pleasure, high-end materials and coherent design language.

Trying to aggressively "Chinify" European brands will just lead to further market loss, in my opinion. Mercedes should identify and double down on why buyers chose German cars for a long time.