Hi everyone,
I’m currently working on my Master’s thesis in Digital Marketing, and I’m collecting responses for a short academic survey.
A lot of recent industry research suggests that:
- A majority of consumers are more likely to engage with ads that are personalized to their interests
- At the same time, concerns about data privacy and transparency significantly reduce trust in brands
- Trust seems to be a key factor in determining whether personalization actually leads to purchase intention, not just clicks
However, many of these studies are based on broad assumptions or brand‑side data, which is why I’m interested in real consumer perceptions.
My questionnaire explores:
- how people perceive AI‑driven personalized advertising,
- whether it increases trust in brands,
- and whether it genuinely influences purchase decisions
It takes about 2–3 minutes
The responses are completely anonymous and used only for academic purposes.
Here’s the survey link: AI‑Driven personalized advertising and consumer behavior – Remplir le formulaire
If you regularly encounter personalized ads online (social media, shopping platforms, streaming services, etc.), your input would be extremely valuable.
Thanks a lot for your time and happy to discuss the topic in the comments as well.