Newsletter about international real estate. Trying to figure out if the niche is too broad
I run a real estate blog helping foreigners buy property overseas (mostly focused on Southeast Asia). SEO traffic dropped hard in 2025 and maintaining a website solo has been brutal. I want to shift to a newsletter format so I'm not dependent on Google.
I have a 600+ email list (mostly foreigners who've already bought property in Asia), genuine interest in deep research and writing, and some data on what people actually ask about. I just want a sustainable format for content I already enjoy creating.
What I'd write about:
Topics that cross borders, things like:
- Islands in Indonesia where foreigners are buying (besides Bali)
- Greek islands where you can still buy under €100k
- Co-ownership and fractional ownership platforms compared
- The obsession with Japan's $20k abandoned houses and what's actually going on
- Financing options for foreign buyers
Rotating between market deep dives, cross-country comparisons, and structural topics (legal, tax, ownership models).
What I'm trying to figure out:
- Is this too broad? Should I pick one region and stay there? Will an American looking at Mexico care about what's happening in Greece or Indonesia?
- Is there a content format that will be useful to readers across all these markets? Like a monthly legal roundup, or "what changed and what it means for foreign buyers"?
- Would you read this? What would make you open it every week?
For context, I'm not selling anything through the newsletter. I make money through agent referrals.
Appreciate any input.