u/GroupTraining8656

▲ 3 r/Substack+1 crossposts

Newsletter about international real estate. Trying to figure out if the niche is too broad

I run a real estate blog helping foreigners buy property overseas (mostly focused on Southeast Asia). SEO traffic dropped hard in 2025 and maintaining a website solo has been brutal. I want to shift to a newsletter format so I'm not dependent on Google.

I have a 600+ email list (mostly foreigners who've already bought property in Asia), genuine interest in deep research and writing, and some data on what people actually ask about. I just want a sustainable format for content I already enjoy creating.

What I'd write about:

Topics that cross borders, things like:

  • Islands in Indonesia where foreigners are buying (besides Bali)
  • Greek islands where you can still buy under €100k
  • Co-ownership and fractional ownership platforms compared
  • The obsession with Japan's $20k abandoned houses and what's actually going on
  • Financing options for foreign buyers

Rotating between market deep dives, cross-country comparisons, and structural topics (legal, tax, ownership models).

What I'm trying to figure out:

  1. Is this too broad? Should I pick one region and stay there? Will an American looking at Mexico care about what's happening in Greece or Indonesia?
  2. Is there a content format that will be useful to readers across all these markets? Like a monthly legal roundup, or "what changed and what it means for foreign buyers"?
  3. Would you read this? What would make you open it every week?

For context, I'm not selling anything through the newsletter. I make money through agent referrals.

Appreciate any input.

reddit.com
u/GroupTraining8656 — 3 days ago
▲ 3 r/takemysurvey+2 crossposts

I run a blog focused on buying property abroad. Mostly SE Asia right now (Philippines, Bali, Thailand, Malaysia, Vietnam), plus Dubai and Western Europe.

I'm expanding to cover more countries and launching a newsletter soon. Before I build it out, I want to hear from people who are actually in the market or thinking about it.

Short survey, 2 minutes, anonymous: https://forms.gle/YZucyMXswJQbRqYh7

Covers your goals with overseas property, what content you'd actually use, and what worries you most about the process.

Who should take this: Anyone who has bought property in another country, is actively looking, or is seriously researching it. No specific age, country, or background required. If you've thought about owning real estate outside your home country, your input is useful.

If you've already bought overseas, there's an open-ended question at the end about what you wish you'd known. This helps everyone coming after you.

Not selling anything., just trying to build something useful.

u/GroupTraining8656 — 17 days ago