reps need to practice the messy middle of conversations, not just the opening and close
Everyone trains on strong opens and confident closes. Those are important.
But the messy middle, where prospects go quiet, ask unexpected questions, or challenge your assumptions, that's where deals are actually won or lost.
Pre-built scenarios for handling the unpredictable middle parts of sales conversations would save reps from learning through lost deals.
Are your reps practicing the parts where conversations go sideways?