▲ 7 r/advertising
Are Clients Spending Less on Brand Strategy?
I can't help but feeling the resources that used to be allocated to big, complex brand strategy are disappearing. In crappy economic times like these it all seems to be going to social and media (places with immediate ROI). Also, the dumbest, sleaziest people at every agency seem convinced AI can do the hard, rigorous brand work for them (which it can't).
Am I imagining this or am I just sensitive because I love brand strategy?
u/GreenCountryTowne — 20 hours ago