Beast Games Isn’t “Mid” Anymore; It’s A Huge Flop
"When I ask if a show is “successful”, I can mean either popular in general or very profitable. The bad news for Beast Games? It’s neither. And I think it’s worth diving into the data now that that show has ended its run to really cement how poorly its sophomore outing fared. Even more so because I don’t think I’ve read anyone else making this case! And the data—across at least five data sources—is incontrovertible at this point."
Beast Games, the high-profile game show from YouTube sensation Mr. Beast that reportedly took $150 million to produce its second season, is by all available metrics and estimates a bona fide flop. While there are several ways to gauge the success of a streaming program, all the metrics look pretty bad for Beast Games’ second season. On the Nielsen chart, the second season of Beast Games made it into the top 10 in only its first week (with just sevem million hours streamed) and then never again; the first season made it into that chart’s top 10 for seven weeks. According to Samba TV, the second’s season’s sole week on the chart makes it part of the 293rd out of 320 shows to make the chart. According to Luminate, season two’s one week on the top 10 chart was good for just 5.9 million hours viewed, but that the fall-off was swift, with the show falling to three million viewing hours and staying a little under that number for several weeks, a sign that viewership was about half of season one.
(Also what happened to the earnings call and chairman's message -- are those not happening anymore?)