"Users aren’t lazy."
Your Product/App is just making them work too hard.
I learned this while growing Alubi AI from 60 Users on Day 1 to 100k+ Users in 6 months — without ads or a marketing team, just me.
One lesson became painfully obvious:
Every extra step costs you users. Not sometimes, but every time.
Here’s what most founders underestimate:
→ One extra click feels harmless
→ One extra form field feels harmless
But friction compounds.
1 extra click = small drop-off
5 extra clicks = a dead funnel
People don’t compare your UX to your competitors anymore.
They compare it to the smoothest app they used today.
That means your onboarding isn’t competing with startups in your niche.
It’s competing with TikTok, Instagram, Uber, Claude…
👉 The fastest product usually wins.
So before adding another feature, ask yourself: “Can a user get value in under 30 seconds?” If not, simplify again.
What’s the biggest UX mistake you still see products making in 2026?
