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Alibaba has announced that its AI platform Qwen and its e-commerce platform Taobao are now fully integrated, ushering in a brand-new AI shopping experience. By updating the Qwen app to the latest version (6.9.1 or above) and opening Qwen, users can select, compare, and place orders for products on Taobao. By opening the Taobao app and clicking on the "Qwen AI Shopping Assistant," users can shop with AI and use features such as AI virtual try-ons, AI calculation of discounts, and AI-assisted low-price shopping.

This marks the first deep integration of a globally large-scale e-commerce platform with a top-tier large model application. Alibaba is the first in the industry to achieve a complete AI shopping end-to-end process, realizing a full closed loop from product recommendation to order placement, fulfillment, and after-sales service. This represents a significant step forward for Alibaba's AI-driven e-commerce strategy.

After integrating with Taobao, Qwen can leverage Taobao’s product library of over 4 billion items and more than 20 years of real shopping scenario data to accurately understand users’ consumption intentions in conversations and recommend products precisely. With just one sentence to the AI, users can select, compare, and place orders for products.

The "Qwen AI Shopping Assistant" on Taobao encompasses multiple AI-powered shopping features, including "AI Q&A," "AI Virtual Try-On," "AI种草 (AI-powered product discovery)," and "AI Money-Saving." Among these, "AI Money-Saving" aggregates platform-wide promotional information and generates coupon collection and bundle deal solutions with one click, helping users purchase quality products at affordable prices. It is reported that additional capabilities such as AI virtual try-on and coupon claiming will also be launched soon within the Qwen app, continuously upgrading the AI shopping experience.

It is worth mentioning that in January of this year, the Qwen app had already announced full integration with Alibaba’s ecosystem businesses, including Taobao, Alipay, Taobao Flash Buy, Fliggy, and Amap, globally achieving AI shopping functions such as ordering food, buying products, and booking flight tickets for the first time. This latest upgrade has introduced over 400 AI task-handling features, making Qwen the world’s first AI assistant capable of completing complex real-life tasks.

With the deep integration of services including Taobao and Tmall, Taobao Flash Buy, Amap, Fliggy, and Alipay, user activity on the Qwen app has increased significantly. As of the end of February, nearly 140 million users experienced AI shopping for the first time through the Qwen app’s intelligent agent features, and the monthly active users of Qwen’s consumer-facing application exceeded 300 million, demonstrating strong momentum in its B2C application. During the Lunar New Year holiday, the Qwen app assisted users in completing nearly 200 million orders, covering tasks such as holiday shopping, booking travel itineraries, and planning entertainment activities.