I started building my app in December 2024.
It was supposed to be simple - just a habit tracker to manage my all-or-nothing tendencies and bring some balance to my life (very ADHD-coded).
Like most “simple” ideas, it didn’t stay that way.
The product kept expanding. More features, more systems, more ambition. Eventually I had something powerful but messy. And worse, 2/3 of it only really worked if there was already a user base.
After some useful advise from a friend and mentor, I stopped, and over the past few months, I’ve been stripping it back to the core: something I would actually use every day.
Today is the first day I created an account and started using it properly.
That feels like a bigger milestone than any feature I’ve built.
The app is called Goose.
At its core, it’s a personal “life copilot”:
- Track habits, health, and daily inputs (sleep, workouts, mood, etc.)
- Set goals and follow adaptive “protocols”
- Journal with prompts based on your actual data
- Weekly reviews that evolve your plan (instead of static systems)
It also pulls in data from things like Apple Health, calendars, and financial activity — with the goal of spotting patterns and giving you clearer, less emotional guidance on how to live day-to-day.
The idea is simple: less noise, better decisions, more intentional living.
I know there are a million habit trackers and productivity tools already.
This is my attempt to build one that actually adapts to the person using it, instead of forcing them into a rigid system.
And as it's my first day using it (and not just testing features), I'm following my protocol. Part of that is to post here for the first time, so here I am. Feels like a huge step and my hands are genuinely a bit clammy at the thought of publicly sharing this project after spending so long working on it.
I’m opening up the first 100 beta testing spots.
If you’ve ever tried (and abandoned) tools like Notion or habit trackers, I’d be interested to hear what broke for you and if you want to test Goose, let me know, I'd love to get your feedback.
MJ