TLDR: I want to modernize my youth group’s (GUERLAMD) eight-year-old logo, which is currently an overly complex illustration that doesn't reflect our blue-based identity. However, I need to approach this delicately because the current logo holds deep sentimental value for our leader, as it was designed by a deceased former leader. I have drafted five proposals—ranging from slight simplifications to full redesigns—and am looking for feedback on how to improve our visual identity while still honoring the history and religious symbolism of the original design.
Name: Warriors of God’s Freedom, Love and Mercy (Translated from Spanish)
Colors: We’d love to use blue, white, and could incorporate green.
Symbols: Any already on the logos.
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Hi! My Youth Group is changing leaders this year, and our logo is already eight years old! Our current leader is really fond of it both for its legacy and its emotional value (it was, apparently, designed by a deceased ex).
Our name, translated from Spanish, means Warriors of God’s Freedom, Love and Mercy (GUERreros de la Libertad el Amor y la Misericordia de Dios > GUERLAMD). The color that identifies us most is ‘blue’, though we don’t use blue in our logo nor visual identity (beyond our tshirt)
The main issues I and other participants have with this logo are its excess of elements and colors. Actually, most times we use either its negative version.
According to our current leader, the logo (which is more an illustration than a logo) represents every part of our name: Warriors (the hands fighting for Freedom), Freedom (the chains breaking), Love (the heart :0), Mercy (the dove or Holy Ghost), God (the Cross). But I think there are many ways of representing that without having all the elements present (I just haven’t discovered how)
In the pictures you have:
- The current logo.
- One simplified version I made (removing the meaningless forgettable yellow drops)
- An even more simplified version (I’m not a fan of the hands’ shape though)
- A complete redesign focusing on the Warriors breaking chains and God parts (as God by itself, and the story of the Cross, represent love, freedom and mercy)
- Just a fist, that can work as a G. I don’t think it has enough anchor on the catholic part.
I would really appreciate some feedback, as I’d love to have a couple proposals to show our current leader. Even if I want to change the logo, I don’t want to disrespect the current logo’s legacy nor history. So, if you could help me better our visual identity, and honor the old one, I would very much appreciate it.