Having trouble with building your SaaS/eCommerce website? Maybe these points can help.
So I'm running an agency where I primarily build websites. I've been doing this stuff for more than 10 years, and have seen how the market has shifted.
Now I have my own agency, Big Mango Studio, and help SaaS and eCommerce founders in setting up their websites that actually convert.
I’ve been helping a few founders recently with their SaaS / ecom websites, and honestly, most of the issues I’m seeing aren’t really “design problems”.
It’s usually stuff like:
- the message isn’t clear in the first few seconds
- users don’t know what to do next
- too many sections, but no real flow
- or small bits of friction that make people drop off
For SaaS especially, I’ll land on a site and still not fully understand:
- what the product actually does
- who it’s for
- why it’s better than alternatives
And if that’s not clear quickly, people just leave.
Ecom is similar in a different way.
A lot of stores look nice, but:
- product pages feel cluttered
- too many choices upfront
- checkout has tiny friction points
Nothing huge individually, but it adds up.
I’ve made the same mistakes myself when building my own stuff, so I get why it happens. When you’re deep into your product, everything feels obvious, but for a new user it isn’t.
What I’ve found works better is:
- focusing on one clear message
- guiding users step-by-step instead of dumping everything
- and making sure each page has one main goal
Anyway, if you’re building something and feel like your site isn’t performing the way it should, feel free to drop a link here.