u/Funny-Reputation-688

I run a small link building team and over the last couple of years we’ve worked across different niches (SaaS, local, affiliate, etc.). Thought I’d share a few patterns that consistently show up:

1. Relevance beats DR almost every time A DR70 general site won’t move the needle like a DR30 niche-relevant site. We’ve seen this repeatedly, especially in competitive SERPs.
2. Most outreach fails because it’s too generic If your email can be sent to 1000 sites without changing anything, it’s probably getting ignored. Even small personalization (like referencing a specific article) improves replies a lot.
3. Cheap links usually cost more in the long run A lot of site owners accept low-quality placements. They might be cheap, but they rarely help rankings (and sometimes hurt).
4. Anchor placement matters more than people think Contextual placement within a relevant paragraph works much better than forcing it into random sentences.
5. Consistency > spikes Building 5–10 solid links per month consistently worked better for us than building 50 links in one go.

Curious to hear—what’s something that actually worked for you in link building (not theory)?