u/FundedToday

I’ve been paying closer attention to Indiegogo campaigns recently, especially ones that run alongside or after Kickstarter, and a few differences keep standing out.

Curious if others are seeing the same:

• Traffic quality feels different Indiegogo seems to bring more “browsing” traffic, while Kickstarter backers feel more intentional. Conversion rates can feel a bit lower unless the page is really dialed in.
• InDemand works better than people expect Campaigns that already proved demand on Kickstarter seem to do surprisingly well continuing on Indiegogo, especially if they keep updating and stay active.
• Perks need to be super clear Confusion kills momentum faster here. The campaigns that do well usually have very straightforward perks and pricing—no thinking required.
• Trust signals matter more Things like real photos, timeline clarity, and updates seem to make a bigger difference. Backers here feel a bit more cautious overall.
• Ongoing updates seem to carry more weight Campaigns that keep posting updates and engaging tend to sustain longer instead of spiking early and fading.

Not saying one platform is “better,” just different dynamics.

If you’ve run both — did you notice similar differences, or something completely different?

I’ve been following a ton of Kickstarter launches lately (probably more than is healthy 😅), and a few patterns keep showing up — especially with campaigns that actually gain momentum vs the ones that stall.

A couple things that seem to matter more than people think:

• Early momentum is everything Campaigns that come out of the gate with even a small group of backers (friends, email list, etc.) tend to snowball way easier. The ones that start at $0 usually struggle to recover.
• Simple > clever messaging The campaigns that do best are usually very obvious in what they’re offering within 3–5 seconds. If I have to “figure it out,” I usually bounce.
• Short videos outperform polished ones Surprisingly, some of the best-performing campaigns I’ve seen lately are using pretty simple, almost UGC-style videos instead of overly produced ones.
• Most traffic doesn’t convert Even campaigns getting decent traffic often convert poorly because the page isn’t dialed in. Small changes (headline, pricing tiers, images) seem to make a bigger difference than people expect.
• Timing matters more than people admit I’ve seen similar campaigns perform very differently just based on when and how they launch (day of week, time of day, etc.)

Curious if others here have noticed the same — or if you’ve launched, what actually moved the needle for you?