The industry has used the same formula in terms of ROI, its the number of clicks or visit or any substitute that we can quantify our spending but my question now is that in this day and age where all of campaigns are being automated including the reports is this still a good indicator of your ROI or should we change the formula to adapt to the times?
I just found this out. I think a lot of agencies are scrambling now to change how they present growth to their clients. My question now is that does the new Click-Through rate shows the power of your campaigns? Should we just start using GA4 since they are similar now and the google one encompasses all clicks. What do you all think?
I recently noticed that the AI boom is slowly tempering, and we are now slowly understanding AI's place in our community. It's not an end-all and be-all of marketing or any creative output; it's just a tool to streamline productivity. It does not replace content or generate content out of thin air; it's a way to streamline your thoughts so that you can think of your next potential viral content. We keep seeing this trend on all social media. If people see AI content, they skip or even downvote it, resulting in lower engagement or, worse, no engagement at all. Companies that are fully committed to AI will slowly die out if they don't pivot to what they think AI should be. Creativity can't be replicated by AI.
AI is a hot topic for this day and age. You like it or not, it's here, and many consumers are trying to maximize what this platform can do. The latest statistics show that 52% prefer AI-based searches to traditional internet searches. Even on Reddit, LLMs are using content mined to let AI learn patterns, especially how we buy or think. But will this generate authenticity? I think not. AI bots are flooding Reddit, creating slop content, and not maximizing what we should be doing. creating content that will benefit all, with community being on your mindset
I just read on a Reddit article last Feb 2026 focusing on the latest creating trends that Reddit is now more of a driving factor in marketing rather than hiring Influencers to market their brand.
I believe its not showing the big picture. We need to focus on why there is a shift happening. And ask the question why just a forum of people trust on a communities opinion rather than Influencer marketing. I believe its because of Authenticity. latest TikTok trend really does not do justice now days. We are going back to communities, or rather a modern version of neighborhoods and just asking the common man "Hey are these good?". The new engagement that people are looking for are more authentic, the goofy post of a top Redditor Pick with wrong grammar and typos but it is just enough to convey what the post or comment is conveying. The content speaks to you rather than forces you to listen and watch. At the end of the day people are now realizing that Reddit users will say "Ok, that's good to know"