Sorry, this gonna be a little bit long and frustrating.
I recently filmed an event and delivered a recap video the next day, including some pretty strong footage. The video performed well and the client was happy.
But someone else filmed the same thing on their phone, posted it a couple hours later, and got roughly ten times the views even though the video was objectively low quality: bad framing, poor audio, no real edit, no color, nothing polished.
We often tell clients that high-quality production matters: better visuals, better storytelling, better sound, yada, yada. But in reality platforms clearly reward other things first: timing, authenticity, immediacy, recognizability..
Do you think professional videographers should offer same-day rough clips alongside polished recap videos? And how do you explain the value of quality to clients when a badly shot phone video outperform a professional edit?
Curious how others in video production, social media and marketing deal with this. Next time, I’ll probably just bring someone extra whose only job is to shoot and edit quick phone videos for same-day delivery.