u/Fred2606

Do "trust badges" actually help with conversion or is it just a gimmick?

I’ve been grinding on the marketing for my small business lately and for the longest time, I couldn't figure out why people were visiting my site but then just bouncing. It hit me that since I'm still a relatively small operation, people probably didn't have a reason to trust me over the bigger, established franchises in the area. To fix that, I started focusing heavily on social proof and added an A+ trust badge from a service called TrustGrade to my checkout and contact pages. I was honestly surprised by how much more often people actually followed through with a booking once that was there and it’s like they just needed one visual "stamp of approval" to feel safe. I’m curious if anyone else has seen a similar bump in their conversion rates after adding badges or reviews, or if there are other low cost ways to make a small site look more official?

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u/Fred2606 — 10 hours ago