Is Salesforce data usable?
Folks, I am currently dealing with the following problem: we have a lot of data in Salesforce, but when we want to use it, it is always a problem.
For example our team tried to create some internal reports, dashboards for pipelines and forecasting. But the problem is that we are missing fields, also sometimes the relationships between objects are broken. In the end, when I try to show something, often historical data doesn't match what my colleagues expected.
Of course we're obsessed with analytics using AI tools, but to me the data does not seem ready for it. I mean, before analyzing it still needs lots of manual cleanup.
I think Salesforce is a great operational tool, but it is not the best if you wanna use the data outside of it.
Is my judgement correct or I am doing something wrong and it can be fixed?