I've written posts that did 100,000+ impressions.
I've also written posts that got 17 likes and died quietly.
For better or for worse, I know a lot about what works on LinkedIn.
So, ask me anything.
LinkedIn. Content creation. Ghostwriting. Personal branding. Whatever's been on your mind.
I'll answer everything.
I've written posts that did 100,000+ impressions.
I've also written posts that got 17 likes and died quietly.
For better or for worse, I know a lot about what works on LinkedIn.
So, ask me anything.
LinkedIn. Content creation. Ghostwriting. Personal branding. Whatever's been on your mind.
I'll answer everything.
Okay, so I know LinkedIn is annoying, but hear me out.
Right now, there are 2 camps on LinkedIn:
Camp A - posting AI fake positivity content to gain engagement
Camp B - posting real stories to gain leads.
When I first hopped on LinkedIn, I came across people from Camp A, since they're the popular ones.
And this is where my job started:
I scrolled through my feed, connected with people I genuinely like. This was a great opportunity to connect with potential leads, inspirations, and competitors as well.
I'm not gonna deny this, yes, most people write a certain way on LinkedIn. But I didn't. I just wrote a post that's easy to read and understand. Avoided a block of text; instead, broke it down.
Now, since I'm a business owner, I posted 3 types of content:
- personal stories (why I started, what I'm building, why I'm building it)
- customer stories, case studies
- marketing lessons
Posting got me eyeballs, engagement, and followers. But to unlock leads, I needed to do outbound. This was super simple. Made a list of leads, connected with them, had conversations, and then introduced my offer softly.
That's it, 3 simple steps and I was done. That's what helped me gain leads. Ain't it crazy?
I hope this helps.
I've watched 100+ videos and content pieces to understand how to build my personal brand that gains leads and engagement. But in the beginning, no matter what I did, the results wouldn't turn out right.
Then recently, I decided to ditch everything and just write like myself. I also started focusing on sharing content pieces that I wanted to reach. And something really crazy happened. I literally gained 1000 followers with 100+ engagement on almost every post.
I think the problem is that we complicate things. Personal brand is literally supposed to be the brand built on your personality. It's that simple.
So if you're struggling too, just chuck that playbook out the window and try being yourself. Might help?