u/FlimsyHistorian215

I (25M) am a Social Media Specialist for a brand. I was hired in December, and at my 90 day review in March, I was "Meeting Expectations." Immediately after that, management tripled our output requirements. We went from 40 posts a week to 113 posts a week across five platforms.

There were no new hires to support, except for myself.

As a team, we’ve been crushing it. We already beat the company’s total 2025 view count in just the first four months of this year:
• Total 2025 Views: 10M
• Jan through May 2026 Views: 11M
• Growth: Sales are up over 27% YoY.

Here is the kicker:

I have not missed a single post.

Every single one of those 113 weekly videos has gone live. The "funnel" is working perfectly from a consumer perspective.

However, because I’ve been covering "Edits" for another editor who couldn't keep up (we were told “all hands on deck to cover ____.”), plus managing the 5-platform distribution for the entire team, my internal "forecasting" and administrative scheduling fell behind. I missed an internal deadline for a project's "pre-planning," even though the actual videos still went out on time.

Management's response? A Performance Improvement Plan (PIP) and a mandatory task-tracker.

They told me I’m "letting them down" and need to "turn it around." It feels like total gaslighting. We are delivering 11 million views and zero missed uploads on a tripled workload, but I’m being penalized because my “forecasting" wasn't perfect

They are finally replacing the editor I was covering for, but I’m still stuck on the PIP.

Am I crazy? How can you be on a PIP when your performance is literally at an all-time high for the company and you haven't missed a single live date?

This also doesn’t even count additional asks for the CEO’s new startup.

TL;DR: Tripled output with no new staff. Hit 11M views and 27% in sales growth. Never missed a post date. Got put on a PIP because my internal administrative "forecasting" was late while I was covering for a failing coworker.

I (25M) am a Social Media Specialist for a brand. I was hired in December, and at my 90-day review in March, I was "Meeting Expectations." Immediately after that, management tripled our output requirements. We went from 40 posts a week to 113 posts a week across five platforms.

There were no new hires to support, except for myself.

As a team, we’ve been crushing it. We already beat the company’s total 2025 view count in just the first four months of this year:
• Total 2025 Views: 10M
• Jan–May 2026 Views: 11M
• Growth: Sales are up over 27% YoY.

Here is the kicker:

I have not missed a single post.

Every single one of those 113 weekly videos has gone live. The "funnel" is working perfectly from a consumer perspective.

However, because I’ve been covering "Edits" for another editor who couldn't keep up (we were told “all hands on deck to cover ____.”), plus managing the 5-platform distribution for the entire team, my internal "forecasting" and administrative scheduling fell behind. I missed an internal deadline for a project's "pre-planning," even though the actual videos still went out on time.

Management's response? A Performance Improvement Plan (PIP) and a mandatory task-tracker.

They told me I’m "letting them down" and need to "turn it around." It feels like total gaslighting. We are delivering 11 million views and zero missed uploads on a tripled workload, but I’m being penalized because my “forecasting" wasn't perfect

They are finally replacing the editor I was covering for, but I’m still stuck on the PIP.

Am I crazy? How can you be on a PIP when your performance is literally at an all-time high for the company and you haven't missed a single live date?

This also doesn’t even count additional asks for the CEO’s new startup.

TL;DR: Tripled output with no new staff. Hit 11M views and 27% in sales growth. Never missed a post date. Got put on a PIP because my internal administrative "forecasting" was late while I was covering for a failing coworker.

I (25M) am a Social Media Specialist for a brand. I was hired in December, and at my 90-day review in March, I was "Meeting Expectations." Immediately after that, management tripled our output requirements. We went from 40 posts a week to 113 posts a week across five platforms.

There were no new hires to support, except for myself.

As a team, we’ve been crushing it. We already beat the company’s total 2025 view count in just the first four months of this year:
• Total 2025 Views: 10M
• Jan–May 2026 Views: 11M
• Growth: Sales are up over 27% YoY.

Here is the kicker:

I have not missed a single post.

Every single one of those 113 weekly videos has gone live. The "funnel" is working perfectly from a consumer perspective.

However, because I’ve been covering "Edits" for another editor who couldn't keep up (we were told “all hands on deck to cover ____.”), plus managing the 5-platform distribution for the entire team, my internal "forecasting" and administrative scheduling fell behind. I missed an internal deadline for a project's "pre-planning," even though the actual videos still went out on time.

Management's response? A Performance Improvement Plan (PIP) and a mandatory task-tracker.

They told me I’m "letting them down" and need to "turn it around." It feels like total gaslighting. We are delivering 11 million views and zero missed uploads on a tripled workload, but I’m being penalized because my “forecasting" wasn't perfect

They are finally replacing the editor I was covering for, but I’m still stuck on the PIP.

Am I crazy? How can you be on a PIP when your performance is literally at an all-time high for the company and you haven't missed a single live date?

This also doesn’t even count additional asks for the CEO’s new startup.

TL;DR: Tripled output with no new staff. Hit 11M views and 27% in sales growth. Never missed a post date. Got put on a PIP because my internal administrative "forecasting" was late while I was covering for a failing coworker.