i feel like THEBLACKLABEL made MEOVV too polished too fast
idk if this makes sense but i feel like MEOVV was introduced more like a luxury brand than an actual rookie group 😭
everything about them feels super polished and curated already, but i feel like fans never really got the chance to grow attached to them naturally through consistent content, chaotic moments, lives etc.
and i think that’s part of why this new comeback feels so quiet? like they literally announced a comeback and there’s barely any hype outside the fandom side of twitter.
the girls obviously have visuals and talent so i don’t think THEY are the problem at all. i just think THEBLACKLABEL focused too much on making them look exclusive instead of making people emotionally invested in them first.