Account executives are drowning in email follow-ups and CRM busywork — built something to help. Is this actually needed?
Hi guys — solo founder here, looking for a reality check.
I've been talking to AEs and account managers and the same problems keep coming up: action items buried in email threads get missed, CRM never gets updated because it's too tedious, and deals go cold because nobody remembered that the prospect said "check back after our board meeting in March."
So I built a Chrome extension that sits next to Gmail and tries to solve all three:
- Pulls action items out of email threads — tasks, deadlines, owners — so nothing slips
- Extracts deal updates from conversations and lets you sync them to your CRM in one click (stage changes, tasks, notes)
- Catches timing signals from old threads — like a prospect mentioning a future budget window — and surfaces them when the moment is right with a drafted follow-up
Honest questions:
- For the CRM users here — would one-click deal updates from email actually save meaningful time, or is it a marginal improvement over what you already do?
- Is the timing signal / cold deal re-engagement piece something you've seen anyone solve well?
- What's the biggest gap in the CRM workflow that nobody's addressed?
- If none of this resonates — what would you actually pay someone to fix?
- How much does the permission/integration piece matter to you? Like, would you hesitate to connect a tool to your Gmail or CRM even if it was read-only? What would make you trust it?
Not promoting anything — just trying to figure out if this is worth continuing. Be honest.