Giving customers wrong perception of businesses quality
For context:
Im a current hs senior starting a business offering private swim lessons where my instructors travel to clients homes and apartments to teach. Currently, I charge $50 an hour, which is more than sufficient to turn a tidy profit after paying my instructors, since I have essentially zero operating expenses. In the past four years where Ive been teaching lessons on my own or with only a few instructors (very informal, not rly a business), ive made around 30k from following this model.
The market rate for private lessons in my area (extremely affluent and urban) is $120-$150 an hour. I wanted to position my business as the ultra affordable and accessible lesson business, but im worried thats negatively affecting customers perceptions of the business and making them think we’re lower quality/less established than competitors, and wanted to get your thoughts. Any advice is greatly appreciated