u/Fine-Acadia3356

I wrote a post earlier about how my Saas start up is liked and people really love the idea but they won't sign up nor use it

They compliment out landing page, calling it solid and nice, but they don't press the sign up button

In short our Saas acts as your co-founder, helps you will with tasks, and creates thing with you, even know the next step, it helps you to not build alone

Now how do we convert people who view the landing page in to user of the software

That's where I'm currently stuck now, how can we escape it

because it seems as if it's not that big of a pain point to people

How do you know that the software you've built is actually what people need

I spent the 9 months or so, me and my co-founder building a software that acts as your co-founder for people who are building alone (Even teams) it does the confusing and hard tasks and knows the next steps while you focus on the things that matter, like taxes etc

Reason we came up with this idea, we were both struggling with our social media marketing agencies , we decided to build a solution , and we would see people struggling in their business, so we'd build features around that

Sometimes it feels like it's a useless product, but people seem to like the idea, been promoting on X and Here on reddit, other platforms couldn't get enough reach

But liking the idea and not using the product hurts a bit

We want to build other products , but we can't abandon this

Have you guys ever been in such a situation ? and how do you overcome it, all responses would be helpful :)

Users were signing up and leaving within two weeks consistently.

We spent three months improving the product. Better onboarding. More features. Faster performance.

Churn barely moved.

Then we did something we should've done on day one we called the people who left and just asked them what happened.

Almost all of them said the same thing.

They didn't understand what to do after signing up. Not because the onboarding was bad. Because they didn't have clarity on what problem they were solving before they signed up.

We were attracting the wrong people with the wrong message and then wondering why they didn't stick around.

Fixed the messaging. Churn dropped significantly within 60 days.

Your retention problem might not live inside your product. It might live in the gap between who you're attracting and who your product is actually built for.

Worth checking before you rebuild anything :)

Spent six weeks building an analytics dashboard into our product.

Launched it. Crickets.

Went back through every support conversation, onboarding call, and feedback form from the previous three months.

Not one person had asked for analytics. Not one.

What they kept asking for in different words, across different conversations was help knowing what to do next. Not data about what had already happened. Guidance on what to do with it.

I had built the answer to a question nobody was asking because I assumed that's what SaaS products were supposed to have.

The feature they actually wanted took two weeks to build and became the most used part of the product.

Your users are telling you what to build. Most of the time we're just not listening carefully enough to hear it.

What's the last thing you built that nobody asked for?

For the first year I was obsessed with how the business looked.

The branding. The pitch. The way I described what we were building in rooms full of people I wanted to impress.

Meanwhile the actual product was mediocre. Not bad just not solving anything deeply enough to make someone's life meaningfully better.

The shift happened when I stopped asking "how do we look" and started asking "what does this person actually need right now."

Obvious in hindsight. Painful in practice.

Because being useful isn't as exciting as being impressive. It doesn't make for a good story at dinner. It's just showing up, solving the real problem, and doing it consistently until people trust you enough to tell their friends.

But it compounds in a way that impressive never does.

Stop trying to look like you're building something great. Just build something genuinely useful. The great part follows.

Eight months in. Features built. Design polished. Ready to launch.

Then a mentor said something that stopped me cold.

"Have you actually sat down with someone who would use this and watched them struggle with the problem you're solving?"

I hadn't. I'd interviewed people. Sent surveys. Read forums. But I'd never just sat there and watched.

So I did. Three people. Three hours total.

Every assumption I'd built the product around was wrong. Not completely wrong but wrong enough that the solution I'd built solved a slightly different version of the problem than the one that actually hurt them.

The pivot wasn't dramatic. But it was real. And it saved me from launching something that would've gotten polite feedback and no retention.

The most dangerous place to build from is your own head. Get out of it before you ship, not after.

When was the last time you watched a real person interact with your product or idea?