I've been using Supabase Auth for my B2B SaaS for about 8 months now.
Auth itself works great, but as we got past ~200 users, I realized
I have no real way to manage them.
The Supabase dashboard shows me a user list. That's it.
What I actually want to know:
- Who signed up but never activated?
- Who was active last week but went cold?
- Did this user open the onboarding email?
- What plan are they on, when did they upgrade?
Right now I'm doing this with:
- folk.app I update manually (terrible)
- Random SQL queries when I need answers
I keep thinking that there are like 50 sales CRMs (HubSpot, Pipedrive, Attio, etc.) but nothing built for SaaS user management specifically. Or is customer.io good for this?
Am I missing something obvious? How do you all handle this(customer.io seems too complex)? Do you guys all just make your own admin dashboard from the beginning?