SGTM and Google Tag Destination and Combine
[SGTM and Google Tag Destination]
Hi everyone,
Recently I set up a Server-Side configuration of GTM.
It’s a very simple setup where the web container loads the G-MMxxGA4 tag with GA4 config and ecommerce events.
In the server container, the GA4 tag always sends data to the G-MMxxGA4 tag, while Google Ads Conversion and Remarketing send data to the tag set as 166xxADS (without the AW- prefix).
Here’s my question:
When I was fully client-side, all tags were combined, and the destination was set to both GA4 and Google Ads.
Now with the server-side setup, can I leave things as they are, or is there a risk of messing up the data that the server has already cleanly sent to Google Ads?
I tried following what I’ve read around—taking the AW-166xxADS tag and linking it to a Google Ads destination, leaving it basically idle. But now I’m getting a warning that the AW- tag with Google Ads destination has no “recent data.”
So what’s the correct approach? Should I keep things separated as I’ve done now, or go back to the previous setup where everything was combined?
Here the ss of configuration:
Thanks in advance for the help