u/Far-Jellyfish1200

Hello everybody, as I've mentioned before I'm from the other side of the business and I have insights from tools that help the top US e-commerce brands who are doing affiliate and influencer marketing.

I've been seeing a lot of posts around how creators should charge and what should be their post rate. I think this should give a very good picture of how the best of the best are charging and what it looks like for them.

Note I have removed the names of the creators to keep the confidentiality.

The below information is what I've extracted

Creator 1

• GMV (30d): $950.3K
• 1 Video: $500
• 5 Videos: $2,375 ($475/video)
• 30 Videos: $12,750 ($425/video)
• Categories: Beauty & Personal Care, Food & Beverages, Health

Creator 2

• GMV (30d): $401.4K
• 1 Video: $850
• 5 Videos: $4,250 ($850/video)
• 30 Videos: $25,500 ($850/video)
• Categories: Beauty & Personal Care, Pet Supplies, Sports & Outdoor

Creator 3

• GMV (30d): $366.6K
• 1 Video: $450
• 5 Videos: $2,000 ($400/video)
• 30 Videos:
• Categories: Beauty & Personal Care, Home Improvement, Womenswear & Underwear

Creator 4

• GMV (30d): $366.1K
• 1 Video: $2,000
• 5 Videos: $8,000 ($1,600/video)
• 30 Videos: $42,000 ($1,400/video)
• Categories: Beauty & Personal Care, Fashion Accessories, Health

Creator 5

• GMV (30d): $356.4K
• 1 Video: $650
• 5 Videos: $2,925 ($585/video)
• 30 Videos: $15,600 ($520/video)
• Categories: Beauty & Personal Care, Fashion Accessories, Womenswear & Underwear

Creator 6

• GMV (30d): $333.2K
• 1 Video: $500
• 5 Videos: $2,000 ($400/video)
• 30 Videos: $7,500 ($250/video)
• Categories: Beauty & Personal Care, Health, Phones & Electronics

Creator 7

• GMV (30d): $314.7K
• 1 Video: $1,000
• 5 Videos: $4,000 ($800/video)
• 30 Videos: $20,010 ($667/video)
• Categories: Beauty & Personal Care, Health, Home Supplies

Creator 8

• GMV (30d): $314.2K
• 1 Video: $250
• 5 Videos: $1,000 ($200/video)
• 30 Videos:
• Categories: Luggage & Bags, Shoes, Textiles & Soft Furnishings

Creator 9

• GMV (30d): $294K
• 1 Video: $500
• 5 Videos: $1,500 ($300/video)
• 30 Videos: $6,500 ($216.67/video)
• Categories: Shoes, Womenswear & Underwear, Sports & Outdoor

Creator 10

• GMV (30d): $290.2K
• 1 Video: $800
• 5 Videos: $4,000 ($800/video)
• 30 Videos: $10,000 ($333.33/video)
• Categories: Beauty & Personal Care, Health, Home Improvement

10 out of 3,000+ creators...

Do comment if you find this useful. I would be motivated to do more of such interesting data reveals.

I know on the e-commerce front, brands are paying $500 a month and upwards to find thousands of creators and outreach to them every single month.

However, if a creator is guaranteed to find work and ideally make median income, let's say $3,000 a month, would they be happy to pay $299 a month for this tool that helps them find work on automation?

I have worked with brands who are looking for creators but not the other way around, where creators are actually looking for brands to work with and businesses to make UGC for.

Even though I know a few channels where creators can expect some really good leads from businesses who are looking for UGC work, I still am unsure what channel holds the most juice for creators.

FROM YOUR EXPERIENCE, WHAT IS THE NO #1 CHANNEL TO FIND UGC WORK?

I'm from the other side of the business. I've been working with software that helps brands find creators and helps them manage them.

Helped and consulted the following and 2000+ other US/UK/Europen brands:

Plunge; Cowboy Colostrum; Comfrt; G FUEL; Grüns; LAST CRUMB; BRĒZ; TRUE CLASSIC; mindbodygreen; Bite; FOUR SIGMATIC; Blendjet; Prime Bites; TOPICALS; CUTS; The Oodie; Obvi; Tabs; Javy; BLUME; Divi; MID-DAY SQUARES; Magic Mind; SOLAWAVE

Happy to do a quick Q&A below to answer any questions related to how these brands hire and scale their creator programs.

I have worked with brands who are looking for creators but not the other way around, where creators are actually looking for brands to work with and businesses to make UGC for.

Even though I know a few channels where creators can expect some really good leads from businesses who are looking for UGC work, I still am unsure what channel holds the most juice for creators.

FROM YOUR EXPERIENCE, WHAT IS THE NO #1 CHANNEL TO FIND UGC WORK?

I'm from the other side of the business. I've been working with software that helps brands find creators and helps them manage them.

Helped and consulted the following and 2000+ other US/UK/Europen brands:

Plunge; Cowboy Colostrum; Comfrt; G FUEL; Grüns; LAST CRUMB; BRĒZ; TRUE CLASSIC; mindbodygreen; Bite; FOUR SIGMATIC; Blendjet; Prime Bites; TOPICALS; CUTS; The Oodie; Obvi; Tabs; Javy; BLUME; Divi; MID-DAY SQUARES; Magic Mind; SOLAWAVE

Happy to do a quick Q&A below to answer any questions related to how these brands hire and scale their creator programs.